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Sold!: How to Make it Easy for People to Buy from You | 
 enlarge | Authors: Steve Martin, Gary Colleran
Publisher: Red Audio Professional
Category: Book
List Price: £14.67
Buy New: £5.95
You Save: £8.72 (59%)
New (11) Used (4) from £5.00
Rating:  8 reviews
Sales Rank: 327493
Format: Audiobook
Media: Audio CD
Shipping Weight (lbs): 0.2
Dimensions (in): 5.7 x 5 x 0.5
ISBN: 0273675540
Dewey Decimal Number: 381
EAN: 9780273675549
ASIN: 0273675540
Publication Date: September 11, 2003
Availability: Usually dispatched within 1-2 business days
Condition: New - sealed.
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| Customer Reviews: Read 3 more reviews...
 depending.... November 24, 2007
M. Martin (UK)
1 out of 1 found this review helpful
Whilst I can't deny that there were a couple (2 max!) useful tips on the CD, I did not really feel it was very useful for me personally. I am an enterprise software sales person, but for someone selling to consumers it might be different or if your are selling low value products.
The Ladybird Book Of Sales ? September 30, 2007
Johnny (UK)
1 out of 1 found this review helpful
If nothing else, this product answers the question 'what would a sales training CD be like if it was made by a couple of children's TV presenters ?'
Nope, that isn't just because it covers very basic techniques - though it does - it's for the bizarre presentation style. Consider that rather than being recorded at, say, a seminar, it's supposed to be recorded as though the two presenters were driving along on the way to try and sell a client on the CD itself. OK, yay for poetic licence, but was it really necessary to randomly throw in engine noises every now and then to remind us they're supposed to be in a car ? Or how about the way every time a presenter uses the word 'sold', there's the sound of an old-style cash register ringing up. Add in the painfully unfunny banter, horribly unrealistic role plays and 'wacky' funny voices and it all adds up to the equivalent of nails down a blackboard.
Then there's the technical side of things. Even as shallow as it is, there's much of questionable value. Take, for example, the advice to 'parrot not paraphrase' - in other words, when the client says 'I want a car that's economical', don't say they want a car that's not too thirsty, say 'you want a car that's economical ?' This is supposed to avoid confusion, but surely also runs the risk of making them think they're dealing with a moron. And yes, since you ask, there is a 'hilarious' scene where one of them pretends to be a parrot.
Needless to say, large chunks of the selling process are barely hinted at in this CD. Prospecting, qualification and objections are all conspicuous by their absence. Ditto, the CD assumes that clients will all but close themselves. Not in this lifetime.
So why 2 stars ? Well, there is a certain benefit to stating the basics, and every now and again there is a moment that seems to have slipped in from a much better CD that the presenters could have made instead of this one. But they didn't, so instead we're stuck with this, funny voices and all.
 It didn't sell to me...! October 21, 2005
3 out of 4 found this review helpful
Excuse me. Maybe I'm just getting old. Listening to this CD as I drove along in my car felt like I was back at sales school when I was 18. Thats 30 years ago, right! So maybe there are those out there who will find this CD useful, but I felt the info was delivered at a very basic level and rather stated the obvious. I was looking for a product that gave me real answers to real problems...this did not do it for me!
 Excellent lesson from the Master of blue chips companies! December 29, 2003
9 out of 11 found this review helpful
This audio book is really helpful...how helpful?
Well, the fact that the masters themselves are the trainers for big companies like Glaxosmithkline (GSK), Nike and Microsoft should be enough for those ambitious marketer out there...It highlights how easy and straightforward selling can be, anyone practicing the principles such as the 4th one (provide what is valuable to customer) is bound to be successful.. I got this from a friend of mine and planning to get one myself.. i think it should be in the top 10 list quite soon..
No Other Book on Sales Has This October 2, 2003
5 out of 5 found this review helpful
This book is a must for sales people and sales managers who want a new, powerful yet easy set of application to increase sales. This book is full of ideas that simplify the process. While reading this book I kept thinking, "Now here's a concept I've had before but could never articulate." More importantly, before, I couldn't have systematized these concepts like this book does. My advice is to get this book before your competition does.
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