Unfair Advantage: Sell with NLP!

All too often, saying that a book is 'self-published' is the start of a list of faults and errors. BUT NOT THIS TIME. On the contrary, this is the most professional example of self-publishing I have ever come across. Apart from the spiral binding it is the equal of any product of a regular publishing house. And believe me, that is quite an achievement in itself.

Moreover, the contents are at least the equally of the quality of the presentation. The book gives clear, succinct explanations and regular, top quality exercises with detailed solutions. It is, in my opinion, a book written by someone who REALLY understands his intended audience, and I'd rate it "highly recommended" for sales people, especially those with a sketchy or non-existent knowledge of NLP.

Although the author also runs "Unfair Advantage" as a live course, I was satisfied that I was getting a 100 per cent explanation of the material being covered. Indeed, the more I read, the more impressed I was by Duane's ability to deliver a training resource through the medium of the printed word.

Of course you've probably noticed the fairly hefty price tag - or is it really so much to pay for a book that is easily the equal of the content of many two or three day training course - which would cost you a whole lot more!

In other words, I really did like this book, and if YOU want to know how to apply NLP in the sales situation, I'd suggest that you make this book, along with Sharon Drew Morgan's "Selling with Integrity" your very FIRST purchases. It's as simple as that.