Exploring Corporate Strategy: Text and Cases

The chapters are extensively revised, with many new chapters added, some excellent mini cases & bang up to date full size cases. As an academic having taught strategic management for the past twelve years & having read numerous other texts & occasionally reviewing books for publishers... this text, now in its 7th edition, still remains best in the field.


excellent text for postgraduate management students   February 25, 2005
4 out of 4 found this review helpful

Comprehensive yet relatively concise coverage of strategic management. Easy to access relevant areas of text that are generously illustrated with interesting examples and mini case studies. Translates theories to practice in lucid style.
An excellent text for students and teachers.


Excellent starting block for students and managers alike   June 1, 2004
Grant (Maidstone, UK)
4 out of 5 found this review helpful

The sixth edition of this book is without a doubt the best I have read on corporate strategy. Johnson and Scholes look beyond the traditional top down view to a consideration of the importance of organisational knowledge & experience and the need for innovation through the use of their unique 'lenses' approach.

The book has a clear structure and covers strategy development and integration from the highest corporate level to the implications for minor stakeholder groups in different cultures. The section on Corporate Parenting demands particular merit as it provides important lessons that many businesses, particularly those suffering from failed mergers or acquisitions should apply.

The cases are of particular relevance to students as they clearly illustrate the practical applications of the principals discussed in the textbook. This move beyond theory to practicality is what distinguishes this book most significantly from the competition.

Overall a great work, and fully deserving of the title of Europe's No.1 selling Strategy Textbook.


Exploring Corporate strategy: An essential for students   February 3, 2004
4 out of 5 found this review helpful

It is the bible for students of corporate strategy. It starts with an overall introduction of Corporate strategy and then gradually ups the ante through various critical issues like strategic analysis of environment, resources etc. The chapters on evaluation, selection and then the implementation of the strategies are helpful and in detail for the connoisseurs of corporate strategy. The book has an excellent end of the chapter case studies covering software, consulting, airlines among other critical & emerging industries and cover the business majors in these industries. The case study section of the book is the best part of the book, which covers various strategic situations involving an assortment of various industries and departments in these industries. In all a must buy for the students of Corporate Strategy!!!