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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Financial Times Series) | 
 enlarge | Author: John Mullins
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £24.99
Buy New: £12.72
You Save: £12.27 (49%)
New (29) Used (7) from £12.72
Rating:  15 reviews
Sales Rank: 12264
Media: Paperback
Edition: 2
Pages: 328
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.1
ISBN: 0273708058
Dewey Decimal Number: 658.022
EAN: 9780273708056
ASIN: 0273708058
Publication Date: June 15, 2006
Availability: Usually dispatched within 1-2 business days
Condition: Brand new! Ships to anywhere in the United Kingdom! Orders only take 7-10 days! We specialize in service to the U.K. and only ship airmail.
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| Customer Reviews: Read 10 more reviews...
Got a business idea ? Read this book before you do anything else. June 30, 2008
JP (London, UK)
Having had several failed and partially successful business ideas in the past I decided I needed to get an education in how to bring my ideas to fruition, so I enrolled at London Business School.
This book is one of the required reads for "Starting a New Business" (One of the entrepreneurial modules) and for good reason. In a very succinct manner John Mullins combines Strategy, Economics, Accounting and Leadership into a model that makes assessing a new idea extremely simple. To this he adds loads of real world examples which enhance and explain the theory.
I only wish I had a book like this 10 years ago, as it would have saved me a lot of time working on concepts that were fundamentally flawed from the beginning.
Indispensible... January 31, 2008
Nomesky (Liverpool, UK)
A fantastic book. Very sensible approach to "road testing" your business idea. My only complaint is that my ideas keep failing his comprehensive road test!
I won't be giving up my day job, just yet, thanks to Mullins....
This author knows his stuff December 16, 2005
absoprob
5 out of 5 found this review helpful
I added this book on spec to a hefty order of business planning books I was buying. This book alone was worth the price of the total order! My first impression upon seeing his Seven Domain Model was that it's just another 'name-a-number steps to success' book consisting of made-up-to-sound-good rubbish. ABSOLUTELY NOT SO. The substantial nature of John Mullins's ideas is obvious in reading and seems so sensible in retrospect. Looking at his background and at the research that's behind his approach only goes to reafirm this impression. It may be a long while before I next get a business idea that I actually attempt to put into action. In the meantime, at least I can derive some satisfaction in letting my newfound knowledge stop me before I throw money I haven't got at yet more businesses that are doomed to fail from the start! I may one day make an entrepreneur but even if not, I'm living with a renewed respect for those who do succeed.
 Interesting but... July 25, 2005
5 out of 5 found this review helpful
Well-structured with concrete examples in tech, dot.com, consumer goods, etc.
Could be shorter
Caters more to entrepreneurs with large aspirations that are seeking venture capital funding
Does not cater to luxury businesses or to niche-businesses
Superb. Stop reading the reviews--just buy it now! June 20, 2005
4 out of 6 found this review helpful
This book is immensely helpful, I can't recommend it too highly.
There probably isn't a single business person on the planet who wouldn't benefit from knowing the 7 Domain model---this alone is worth the price of admission, as it were.
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