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Art of the Start, The | 
 enlarge | Author: Guy Kawasaki
Publisher: PORTFOLIO
Category: Book
List Price: £17.99
Buy New: £10.91
You Save: £7.08 (39%)
New (23) Used (6) from £10.71
Rating:  4 reviews
Sales Rank: 12048
Format: Illustrated
Media: Hardcover
Edition: illustrated edition
Pages: 226
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.3 x 0.7
ISBN: 1591840562
Dewey Decimal Number: 658.11
EAN: 9781591840565
ASIN: 1591840562
Publication Date: October 26, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews:
 Fast and Furious December 29, 2008
Giorgio (UK)
I used myslef to write a compelling business plan and debunking the myth surrounding so called "winning teams" made by ex-corporate primadonnas.
Only one negative comment, Guy is too focus on techies role and too little on business people. But techies alone they will just produce an amazing experience that nobody's want.
 Highly Recommended! July 20, 2005
Rolf Dobelli (Luzern Switzerland)
14 out of 14 found this review helpful
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
Good May 17, 2005
R. Rosini (London)
4 out of 4 found this review helpful
A very good practical book for startups and those who plan who start one. Many books miss completely the point, having been written when the memory of the bootstrapping effort has faded, or by people who had almost bottomless marketing funds. This books assumes that you're cash strapped and looking for external equity financing.
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
A good fast read for people too busy building a business January 6, 2005
Colin Towns (UK)
9 out of 11 found this review helpful
I got this book for free through one of Guy's investment companies (www.istock.com).
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.It will certainly put things into context when times get tough in your new business.
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