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Tycoon | 
 enlarge | Author: Peter Jones
Publisher: Hodder Paperbacks
Category: Book
List Price: £7.99
Buy New: £2.97
You Save: £5.02 (63%)
New (16) Used (3) from £2.97
Rating:  16 reviews
Sales Rank: 8949
Media: Paperback
Pages: 272
Shipping Weight (lbs): 0.4
Dimensions (in): 7.6 x 5.1 x 0.9
ISBN: 0340952350
EAN: 9780340952351
ASIN: 0340952350
Publication Date: April 17, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews: Read 11 more reviews...
 Good Sound Advice December 18, 2008
Lee Englestone (Manchester, England)
This book has good sound advice for potential entrepreneurs.
It is self promotimg in parts, bigging up his achievements but it also tells you about his bad trading years and the risks of starting out.
One of my better impulse purchases at a train station WH Smith.
-- Lee
 Disappointed November 28, 2008
Michael Cheney
I love Peter Jones but I feel this book was a bit of a let-down.
He says that he's never read a business book in his life and it's clear as day reading his own - the advice is very general and more about "thinking positive" than any business-focus.
This is important (I know this running a million-pound company myself) but I wanted MEAT and got little substance from this.
I read a lot of books and write in margins and highlight stuff that is new, interesting or useful to me. There were only a few occasions I did this with Peter's book.
But - on the plus side - it was his first venture into writing and as he said - he just DID IT. So hats off to him for that.
 Waffle September 12, 2008
Dr Strangelove (Surrey, UK)
2 out of 2 found this review helpful
It's not clear who this book is aimed at. If you have had any experience running a business before, you won't find anything useful in it to further your success, and if you are just starting out, this is no roadmap to riches of any use.
Both my wife and I run our own businesses, and got this book mainly to see if we could get some sort of insight into the mindset of someone who is patently very sucessful. No such luck. We both independently came to the same conculsion - waffle.
Apart from the lack of substance, it is a dreadfully boring book to read
This seems to me a cynical excercise in cashing in on Jones' public profile to fill hsi already overflowing piggy bank.
Don't bother - I'm sure there are better reads around.
 A business instruction manual. Awesome Spok type logic! August 16, 2008
Ewan J. Smart (UK)
1 out of 2 found this review helpful
I am surprised to see so many bad reviews here. This book is thermonuclear! I think that the reason for all the negativity here is that people buy the book expecting some sort of autobiographical story so I can see how they think that this book lacks substance and seems fragmented. Getting a successful business together when you dont have the experience requires advice to give you a head start, that is where this book comes in. Tycoon has quantity and quality of business advice second to none. I started the book by underlining all of the points I needed to remember but gave up as its ALL worth committing to memory and there is so much of it that I will have to read it 2 or 3 times and even then I am sure I will ALWAYS keep it as a reference book. Successful business is not about stories its about logical thought processes, rules and ideas, there is no beating about the bush in this book! My favourite quotes from the book 'imagination is more important than knowledge' and 'improve your imagination just by using it more'. You dont need an MBA you just need this book. This guy is obviously a lot smarter than lots of the people commenting here, thats why they will never understand where Peter is coming from. It's lonely at the top isn't it Peter? Logical Captain.
Buying this book will be one of the wisest investments you will ever make, there is so much to learn from the advice contained within.
Exceptionally Poor July 27, 2008
L D
4 out of 5 found this review helpful
Having read similar Business related books; including those from Richard Branson, Theo Pathetis, Duncan Bannatyne, I had high expectations from Peter Jones, given the Knowledge he displays on Dragon's Den, and as one of, if not the most successful Dragon's. However I have never been more disappointed.
Peter Jones begins his book using the following sentence 'I never really thought I would write a book. I'm not really much of a book worm. Frankly I never seem to have the time to read books'.
Reading just three pages instantly confirms the authenticity of the above; The book is ever so poorly written, and as another reviwer has stated, it certainly does lack substance and it most certainly is very waffly. In addition, there is no definite structure, the use of language varies throughout. Many phrases are infact 'childlike', and it certainly makes you question whether to take any advice seriously.
The bottom line - Don't waste your time, money, or thoughts on this book.
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