Principles and Practice of Marketing

I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and this enables the reader to relate it to their own knowledge and experience.

The depth of material covered and the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working.

The format of the material is broken down into managable sections and the excellent variety created by the prolific use of diagrams, colour, real advertisements, and stories make it easy to read. This is not always possible to achieve with study material.

The book can be considered as a definative text covering the whole subject of Marketing for both students and academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable.


Simply Essential   July 11, 2002
M. Hatson (Leicester)
10 out of 10 found this review helpful

A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.

Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.


Wide ranging and comprehensive with CD ROM and web site   September 2, 2001
plan47@altavista.com (Shropshire England)
18 out of 19 found this review helpful

For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC and the Internet. A very useful package.


Easy to read and very understandable   March 5, 2000
2 out of 3 found this review helpful

Before reading this book I had no knowledge whatsoever about marketing. This book has got me through my exams. It is very understandable and makes good use of diagrams and case studies. It goes into each subject in a great deal of depth. After every chapter there are review questions to answer to ensure your understanding. I recommend it to anyone studying marketing.


One of ther most readable and up to date texts available.   September 20, 1999
1 out of 2 found this review helpful

This is an excellent book for any degree students (inc MBA) or businessmen who need to get a feel for what marketing is about. Very readable and up to date, probably the best book of its kind at present. Good use of diagrams and plenty of examples included in the text.