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Marketing | 
 enlarge | Authors: Paul Baines, Chris Fill, Kelly Page
Publisher: OUP Oxford
Category: Book
List Price: £35.99
Buy New: £28.93
You Save: £7.06 (20%)
New (37) Used (7) from £27.48
Rating:  1 reviews
Sales Rank: 18688
Media: Paperback
Edition: Pap/Onl
Pages: 704
Shipping Weight (lbs): 4.8
Dimensions (in): 10.5 x 7.7 x 1.7
ISBN: 0199290431
Dewey Decimal Number: 658.8
EAN: 9780199290437
ASIN: 0199290431
Publication Date: March 6, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
A Marketing book for you wherever you are... August 19, 2008
B. P. Cariss (Portsmouth)
4 out of 7 found this review helpful
Whether you are new to Marketing or have tried other books then you will find this book a breath of realistic fresh air.
It is presented in an attractive manner that only highly professional Marketing academics could achieve and like all good Marketing it speaks to you and in your language.
Theory presented in an understandable way and backed up by interesting informative Case Studies and many other contributions to bring it to life. And it is honest and credible.
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www.pcprotech.co.uk | |
