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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management | 
 enlarge | Author: Kevin Ford
Publisher: John Wiley & Sons
Category: Book
List Price: £31.99
Buy New: £15.00
You Save: £16.99 (53%)
New (29) Used (6) from £15.00
Sales Rank: 622551
Media: Hardcover
Pages: 168
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0470012838
Dewey Decimal Number: 658.827
EAN: 9780470012833
ASIN: 0470012838
Publication Date: February 25, 2005
Availability: Usually dispatched within 1-2 business days
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