Customer Reviews: Read 10 more reviews...
 Don't Just Read This Book... USE IT! March 11, 2008
Mr. R. Hireker (London)
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services.
If you know about this book and you don't use it, you're plain raving bonkers. It IS a high priced marketing and advertising consultant for what, under 15 quid!!?
I dare you to find a better bargain anywhere!
Raja Hireker -
From the master January 29, 2008
Philip N. Larmett (Kiev, Ukraine)
This was the first book on advertising I ever read. Entertaining and insightful, it helped me fall in love with what has been my career ever since.
This book is all you need... April 7, 2007
Gloucestershire Echo (UK)
This book contains everything you will ever need to know about creating successful advertising . The principles he expounds are as relevant today as when the book was published in the 80's. 224 pages, and not a word wasted.
Essential June 15, 2006
Steve Gibson, Steve Gibson Consulting (Edinburgh, UK)
Simply one of the best books on advertising ever written. If you're in business and plan to use advertising (whether you're going to design it yourself or pay someone else to do it), you need to read this book. It'll save you from making so many mistakes.
an amazing man! May 8, 2003
Deborah MacGillivray (US & UK)
8 out of 12 found this review helpful
It has often been said David Ogilvy was a genius in his own mind. Well, it was in many others as well. He build Ogilvy and Mather in the giant it is with simple beliefs. He wrote this Admans Guide to Advertising, but he went past it, umbuing it with his whit and charm. Instead of a dry how-to-book on advertising read only by people in the industy, he created a book anyone could enjoy. His writing is strong, sincere and straight from the heart. Why the book has earned millions and will continue to do so.A man well missed!
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