Publication Date:October 7, 2008 Availability:Usually dispatched within 1-2 business days Shipping:International shipping available Condition:Brand New. Shipped from UK Mainland. Delivery is usually 4 - 5 working days from order by Royal Mail, International Delivery is by Airmail.
Pink Ribbons Inc.May 13, 2008 C. Dimmer Phew, what a breath of fresh air. Every October I cringe under the assault of Pink ribbons and then feel desperately guilty that I'm not conforming to the 'all girls together to cure breast cancer' image. As a breast cancer survivor I am grateful for the research and money that's gone into improving screening and treatment - but that's not the whole story - and this book covers an intriguingly wide view of the effect the Pink Ribbon has had on potential public discussion of the breast cancer epidemic.
Very thought-provokingMarch 7, 2008 EC(London United Kingdom) An excellent critique of the marketing phenomena that is breast cancer in the US. Much of what is said is applicable to the UK. A really interesting read about the mass social movement in a neoliberal society. Great section on the tyranny of cheerfulness, how women with breast cancer are expected to remain positive to the point where if they do not survive then is this a result of them not trying hard enough. Fascinating about how corporate America got involved as a result of the government cutting welfare and expecting corporates to pick up the tab.
