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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution | 
 enlarge | Authors: Avivah Wittenberg-cox, Alison Maitland
Publisher: John Wiley & Sons
Category: Book
List Price: £16.99
Buy New: £6.96
You Save: £10.03 (59%)
New (49) Used (8) from £5.00
Rating:  7 reviews
Sales Rank: 75658
Media: Hardcover
Pages: 376
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.6 x 5.8 x 1.1
ISBN: 0470725087
Dewey Decimal Number: 331.4
EAN: 9780470725085
ASIN: 0470725087
Publication Date: January 25, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 2 more reviews...
Well-balanced and practical August 26, 2008
Sunniva Heggertveit (France)
I found this book easy-read and practical, with a well-balanced view on what women and men want. A must for businesses that want to attract women (and modern men) to buy their products and/or to attract and retain talent. It was great to read a book that speaks of the time we are in right now!
Good analysis + relevant advice for change May 18, 2008
Vegard (Oslo, Norway)
1 out of 1 found this review helpful
This book actually works. It explains why few women rise to the top. It is because companies are generally not aware of how men and women live different lives and that companies to a large extent are mostly based on a masculine logic.
In addition to a brilliant analysis, they present action tips on how to change your company and improve the business at the same time.
In case you're in a company struggling with not retaining you clever people, and in particular women, this book will leave you full of insight and energy enabling you to change status quo.
Clear Perspective March 1, 2008
Tim Hollins (London, England)
This book takes the gender debate on to the next level and way beyond some of the tired arguments of the past. It looks at the issues from every angle and provides incisive analysis set out with a clarity and directness that puts almost every other book in either the gender or business management categories to shame. A great read with some absolutely vital lessons for 21st Century business and society.
Looking at he whole picture at last! February 29, 2008
Dr. L. Murgatroyd (London, UK)
This book should be compulsory reading for MBAs and Chief Execs' alike.
At last this book looks at the 'the whole picture' of the world of business. Since Adam Smith's day, economics have been bases on assumptions about humans that are really about archetypal male behaviour. In the 1970s women started challenging and rewriting 'malestream' sociology, in the 1980s the way jobs were classified in government statistics were reviewed to take account of a lot of the gender blindness there had been. And of course there have been lots of books about women ... but this one brings the whole together in a very clear way.
Maitland and Wittenberg-Cox state the obvious, once you've read it. But many decision-makers (like many academics) are so used to seeing the world from their own point of view that they haven't been able to see the obvious.
This book is full of pity anecdotes to illustrate their points, and also useful bullet points for those wanting to take action to change things. So it's a good read and a useful tool, and not actually difficult or demanding. It's the next steps that may be more challenging.
The best argument so far! February 28, 2008
Freeman Joanne (Geneva Switzerland)
1 out of 1 found this review helpful
As a trainer with a focus on women's empowerment I have been struggling to compose the conclusive argument to convince corporate professionals that women must share half the pie.
Why Women Mean Business has finally provided me with a convincing message and pertinent evidence to make the case for including women. This book will be my ace card in making the pitch compelling and interesting. Avivah and Alison prove so convincingly the women will bring new voices and new choices to the international business party.
JoAnne Freeman leadership trainer and facilitator Switzerland
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