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A Whole New Mind: Why Right-Brainers Will Rule the Future | 
 enlarge | Author: Daniel H. Pink
Publisher: Marshall Cavendish
Category: Book
List Price: £9.99
Buy New: £5.32
You Save: £4.67 (47%)
New (18) Used (2) from £5.32
Rating:  11 reviews
Sales Rank: 2726
Media: Paperback
Edition: New Edition 2008
Pages: 288
Shipping Weight (lbs): 0.7
Dimensions (in): 7.6 x 5.1 x 1
ISBN: 1905736541
EAN: 9781905736546
ASIN: 1905736541
Publication Date: April 17, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 6 more reviews...
 Outstanding! August 2, 2008
Julie Strang (London, UK)
A Whole New Mind: Why Right-Brainers Will Rule the Future
This is an outstanding book. It is entertaining and easy to read. At the same time, it is very insightful and stimulating. I have read many books on the future of work and this stands out as one of the best. Many business books can be dry and intense or fluffy and nebulous. This one is well researched and well written. After reading this book, I bought all of Daniel Pink's books and every one is great. Highly recommended!
 BRAIN SURGERY February 28, 2007
Swapan Seth (New Delhi, India)
2 out of 3 found this review helpful
James Watson who won the Nobel Prize for helping discover DNA called the human brain, "the most complex thing that we have discovered in the universe." Woody Allen called it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance and Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests and must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
Interesting read, well argued, with only one small flaw. February 1, 2007
Richard Griffiths (Bristol UK)
3 out of 3 found this review helpful
I'm 3/4 the way through this book, and have found it an enjoyable and enlightening read so far.I'm a bit of a generalist myself so I can appreciate his ideas.
The concept however the West needing to grasp these ideas ahead of the Asian market isn't solid however. I think that there are as many smart cookies over there that will pick up on these skills as there are in Europe or America. This books concepts are simply universal. However, this is the only minor niggle, and another reviewer has mentioned it.
Don't let it be a detracting point. If the contents of the book interest you, buy it. It's cheap, and worth more, and you will enjoy the writing and the concepts.
MAKES A LOT OF SENSE December 28, 2006
Reader (London)
1 out of 5 found this review helpful
Like the title suggests, this book changes the way you view the future of your working life. Daniel Pink argues that if we are going to thrive in our work and even in the way we live our lives generally, then using both sides of our brain will contribute to that. There's a lot of sense in Pink's argument. It's amazing how often business and society tread the same paths. Books like A Whole New Mind offer different ways of thinking about daily problems and lives.
Pink tells us how to win in the 'Age of Imagination' October 1, 2006
Gloucestershire Echo (UK)
2 out of 3 found this review helpful
Highly recommended light business read.
It suggests how we will have to unleash the creative power of the right side of the brain to compete and be successful in the emerging 'conceptual' economy. All sounds very high falutin', but his premise is that knowledge is now a commodity, and all of us working in the current 'knowledge economy' will have to connect creatively with the 'bigger picture' to win in the future. You could say hasn't this always been the case? Yes, but timing is everything and research indicates that the knowledge economy has created analysts of us all with well developed logical and rational left-brain thinking, at a time Pink thinks we need to switch to the right-hand side of the brain to succeed.
Food for thought. Wasn't it Albert Einstein who said 'I never came upon any of my discoveries through the process of rational thinking'?
Light, fluffly and repetitive in places. The summaries in Part 2 are geared to US audiences. However,It's a good primer to survival in the 'Age of Imagination'.
He gets his message over clearly, and it's well made.
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