Marketing for Dummies, UK edition

The book is really written for people who do not know ANYTHING about the internet and about marketing. It explains the plain basics about how important it is these days to have a webpage and how you can bring your business forward if you have web presence.
It did not teach me anything about Internet marketing that I did not know, and I do not know much to be honest. I just started in this business of marketing, and although it is a lot of fun, I would love to have more information in a book.

This book tries to explain to much, that you really do not want to know, it explains how to get a webpage, how to decide if you need a webdesigner or not and stuff like that.

It does not offer any information about blogs, e-zines, newsletters, adsense, adwords, mailing lists and so on.

I was very disappointed. Perhaps it is a good book for someone who is thinking about going into the web without knowing anything about it, but, I do not really think there are that much of this kind of people around.


Easy to understand. Help me a lot with my course   December 13, 2000
32 out of 35 found this review helpful

I recently discovered this book in the Library at Poole College. I was really impressed with the material it covered. The marketing book that I was using for my coursework was sometimes hard going and I was finding it difficult to understand the "Jargon". However, this book explained the procedure in a more understandable way, ensuring that I was comprehensive with tasks set for me.

I have also been instructed to undertake two subjects for which I have chosen "Designing a simple website (if there is one!!), and Market Research. I found the book to contain all the relevant material to get me started and also gave me some good sites or people to contact to help me further with my study.

The book also contained "Tips" and "Useful Contacts" which enabled me to search through other books to gain information.

Very easy to understand. I hope they have done one for advanced marketing!!