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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck | 
 enlarge | Authors: Dan Heath, Chip Heath
Publisher: Arrow Books Ltd
Category: Book
List Price: £7.99
Buy New: £2.97
You Save: £5.02 (63%)
New (25) Used (4) from £2.97
Rating:  1 reviews
Sales Rank: 10043
Media: Paperback
Pages: 304
Shipping Weight (lbs): 0.5
Dimensions (in): 7.6 x 5.1 x 0.9
ISBN: 009950569X
EAN: 9780099505693
ASIN: 009950569X
Publication Date: February 7, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews:
Compelling reading - I got stuck to this book! September 12, 2008
Alex (UK)
2 out of 2 found this review helpful
I can't believe I'm the first person to review this book!
It's a shame that this book hasn't found a wider audience. I have seen this book positioned in book shops as a 'business' book. But it's actually a book that is appropriate for absolutely anyone who wants to know how to create more compelling messages. You could be a teacher who wants to make your lessons more memorable or a student who wants to understand what makes urban legends so virally believable.
The authors really practise what they preach. Not only do they tell you how to make your messages more 'sticky' and memorable, but they have written a book that applies their learnings. A great read - thoroughly recommended! So much so that I feel compelled to write a review - so please forgive me as this is my first ever review!
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www.pcprotech.co.uk | |
