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Media Control: The Spectacular Achievements of Propaganda | 
 enlarge | Author: Noam Chomsky
Publisher: Seven Stories Press,U.S.
Category: Book
List Price: £6.99
Buy New: £2.00
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New (23) Used (11) from £2.00
Rating:  16 reviews
Sales Rank: 2246
Media: Paperback
Edition: New edition
Pages: 104
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 6.5 x 4.9 x 0.3
ISBN: 1583225366
Dewey Decimal Number: 303.3
EAN: 9781583225363
ASIN: 1583225366
Publication Date: September 1, 2002
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
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| Customer Reviews: Read 11 more reviews...
 A really excellent short exposition June 4, 2008
G. D. Atkinson (UK)
Unlike many of Chomsky's other political books this one is somewhat easier to read and the points it gets across are lucidly put
It is also short and would make an excellent introduction to his work and ideas
 Nothing much surprising in this book November 13, 2007
Chris (Ireland)
0 out of 2 found this review helpful
Overall an interesting little book, but the topic is much too complex to adequately cover in such a small book/pamphlet.
In my opinion it is also lacking examples from Nazi Germany, which would much better highlight the achievements of propaganda in media.
Also, from a European perspective, where there are much broader and more independent sources of news reporting, US propaganda in media form is pretty much "old news".
Chomsky February 10, 2007
Spider Monkey (UK)
12 out of 12 found this review helpful
This is a great place to start if you're new to Chomsky and political books. It is one of his most accessible books, with a lots of varied information to whet your appetite. You are left with a feeling of shock, but also a desire to go out and learn more, which this book points you in the right direction of. Well worth a read.
How is Internet going to impact the Media Control? January 15, 2007
Kivanc Emiroglu (London)
12 out of 13 found this review helpful
This is another book from Chomsky that makes you look at the American political life from a critical point of view. He has a certain style in writing his books; he makes an hypothesis and builds the book around it. The hypothesis of this book is that American democracy developed towards a system (which he calls "spectator democracy") during early 20th century in which there is an elite group that basically "figure things out" for the rest, i.e. "bewildered herd". For this system to work, the elite group engineer others' opinions by using propaganda or in other words by using public relations. As you would guess, once the elite group recognize the power they have, they start abusing the system for their own benefit but not for that of the public (the herd). He gives many examples, including First World War, labor union laws, Vietnam War and The Gulf War to prove his hypothesis.
What I found unsatisfactory is the lack of his ideas about how Internet is going to impact the propaganda tools that the elite group use. With only TV, newspapers and radio in place, engineering others' opinions were easier because it was enough to own or cooperate with few media channels. With Internet getting more available for the masses, it is a totally different ball game. An individual or a group gets the power to produce or share content to inform and influence others. So, his analysis fails to explain what role Internet will play in this whole argument of "media control".
Having said that, I respect Noam as an honest and smart intellectual and highly recommend this book to everyone who would like to understand how media can be and was used as an evil tool. His analysis is powerful yet not totally contemporary.
The bewildered herd must be tamed September 12, 2006
Luc REYNAERT (Beernem, Belgium)
6 out of 6 found this review helpful
Noam Chomsky explains perfectly how propaganda spectacularly achieved to turn `real' democracy, where the public participates meaningfully in state affairs, into `spectator' democracy, where the public is occasionally allowed to elect one or another member of a specialized class.
Spectator democracy is based on the assumption that the stupid masses (`the bewildered herd') are too dump and incompetent to really understand their own interests. Only a small elite, the decision makers, can understand the common interest. The bewildered herd must be tamed by, among other means, propaganda.
But who benefits? How get the decision makers into their position? The answer is very simple: by serving people with real power, by defending the interests of private power and the state-corporate nexus.
Noam Chomsky dissects brilliantly the propaganda machine with its use of disinformation, falsification of history, and marginalization of dissident opinion.
He gives perfect examples of propaganda, like the Creel commission in WWI, which turned a pacifist majority of the people into a warmongering crowd, or the battle against the `Vietnam syndrome' (`the sickly inhibitions against the use of military force'), or the use of fear of enemies in order to hide real domestic problems (health, education, homelessness, joblessness, crime, soaring criminal populations, jails, deterioration in the inner cities).
Ultimately, the bewildered herd will never be tamed completely. It will have to choose between a real free society and a self-imposed totalitarianism where it will be marginalized.
A brilliant essay by a superb free mind.
We need Noam Chomsky's loud and clear voice.
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